How to Make Money Writing Explainer Video Scripts (Beginner’s Guide) – Part 30 of 200

How to Make Money Writing Explainer Video Scripts (Beginner’s Guide) – Part 30 of 200

Why explainer video scripts are valuable

Explainer videos are everywhere—from startups pitching investors to ecommerce stores teaching customers how to use their products. The heart of every good video is a clear, engaging script. Companies are willing to pay top dollar for scripts that grab attention, explain a concept quickly, and drive action. If you can write scripts that balance storytelling with information, this is a profitable niche.

Who hires explainer video scriptwriters

  • Startups launching new apps or products
  • Ecommerce businesses explaining how their products solve problems
  • Agencies producing videos for multiple clients
  • Corporate training departments making internal explainer videos
  • Course creators introducing lessons and programs

Why this niche is profitable

  • Video marketing dominates social media and advertising
  • Most businesses lack in-house scriptwriting talent
  • Explainer videos directly drive sales and signups
  • High rates compared to other writing services

Skills you need

  • Storytelling ability
  • Concise writing style
  • Understanding of marketing and persuasion
  • Ability to match tone to the target audience
  • Basic familiarity with video pacing and visuals

Examples of explainer scripts

  • 60-second app introduction video
  • Product demo showing how a gadget works
  • Corporate training video explaining compliance steps
  • Educational course introduction
  • Nonprofit mission explainer for fundraising campaigns

Service packages

  • Basic Package: Short 30–60 second script. $150–$300
  • Standard Package: 1–3 minute video script with storyboard notes. $400–$800
  • Premium Package: Full video series or investor explainer package. $1,500–$5,000+

Workflow for writing explainer video scripts

  1. Discovery. Ask about the target audience, goal of the video, and length.
  2. Research. Understand the product, service, or idea being explained.
  3. Outline. Structure with an attention-grabbing hook, clear body, and call to action.
  4. Draft. Write in short, punchy sentences. Each line should be easy to speak aloud.
  5. Storyboard notes. Suggest visuals or transitions that support the script.
  6. Review. Refine for clarity, tone, and timing.
  7. Deliver. Provide in Word, PDF, or presentation format.

Tips for standout explainer scripts

  • Hook the viewer in the first 5 seconds
  • Keep the language conversational and direct
  • Write for the ear—scripts should sound natural when spoken
  • Always include a strong call to action
  • Match pacing to video length (90 seconds ≈ 225 words)

Scaling this service

  • Specialize in niches like SaaS, ecommerce, or nonprofits
  • Bundle scripts with voiceover or animation partnerships
  • Offer monthly content packages for social media campaigns
  • Turn scripts into email or ad copy for extra upsell
  • Create pre-written script templates to sell on Gumroad or Fiverr

Where to find clients

  • Freelance platforms – search for “video scriptwriting” or “explainer video” gigs
  • Agencies – partner with animation or marketing agencies
  • LinkedIn – connect with startups and small business founders
  • Local businesses – pitch explainer videos for product launches
  • Course creators – often need scripts for promotional videos

FAQ: Explainer Video Scripts

How much can I make writing explainer scripts?

Freelancers charge $150–$800 for short scripts, while premium projects like investor pitch videos can pay $5,000 or more.

Do I need video editing skills?

No. You provide the script. However, understanding basic pacing and visuals will make your scripts stronger.

How long should an explainer video script be?

Most are 60–120 seconds long, translating to 150–300 words. The goal is to keep it short and engaging.

Are explainer videos in high demand?

Yes. Video marketing continues to grow rapidly, and explainer videos are one of the most requested types.

Can I reuse script frameworks?

Yes. Many writers build templates (problem, solution, benefits, CTA) that they adapt for each new client.

Bonus: How to Use ChatGPT for Explainer Scripts

ChatGPT is an excellent partner for scriptwriting if you use it the right way:

  • Hook Ideas: Ask ChatGPT for 10 opening lines to grab attention in your niche.
  • Structure Drafts: Generate outlines with sections like Hook → Problem → Solution → Call to Action.
  • Sentence Polishing: Paste your draft and have ChatGPT shorten sentences to sound natural aloud.
  • Visual Suggestions: Ask for ideas on visuals, transitions, or metaphors that support your message.
  • Call to Action: Generate variations of CTAs to test which one feels strongest for the client’s goal.

Using ChatGPT as a brainstorming and drafting tool lets you deliver polished scripts faster and with more creative options to impress clients.

This post is Part 30 of our 200-part series on profitable writing services. Follow for the next parts and learn how explainer video scripts can become one of the most profitable niches in freelance writing.

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