Part 6: How to Make Money Writing Press Releases with ChatGPT (Beginner’s Guide)
When a business launches a product, hosts an event, or hits a milestone, they need a way to share the news. That’s where a press release comes in. It’s short, professional, and written in a format journalists, bloggers, and media outlets recognize.
Here’s the thing: most small business owners and entrepreneurs don’t know how to write one. They either avoid it completely or spend hours struggling to make it sound “official.” That’s why freelancers get paid anywhere from $50 to $200 for a single one-page press release.
And with ChatGPT, you can create a polished press release in minutes — even if you’ve never written one before. All you need is the client’s basic information, and the AI does the heavy lifting.
👉 This is Part 6 of my series 200 Ways to Make Money with ChatGPT (No Money Needed). If you missed Parts 1–5, go back and check those out — each one builds on the last to give you more side hustle opportunities.
How to Get Started Without Overthinking It
1. Learn the structure — A press release isn’t complicated. It usually has:
A headline that grabs attention
A sub-headline (optional)
The main announcement in 1–2 paragraphs
A quote from someone at the company
Company boilerplate (short “About Us” section)
2. Create your gig — On Fiverr or Upwork, offer “Professional Press Release Writing with AI Assistance.” Keep the description simple and professional.
3. Set beginner pricing — Start at $50 for one release. Once you build reviews, raise to $75–$100.
4. Offer add-ons — Many freelancers charge extra for “press release distribution.” You don’t need to promise major publications — just sharing it on free press release sites is often enough to upsell.
Using ChatGPT to Write Press Releases
Here’s a sample prompt you can use:
“Write a professional press release announcing [company name]’s [new product/event/service]. Include a strong headline, a short summary paragraph, a quote from the CEO, and an About Us section.”
ChatGPT will give you a full draft. From there:
Replace the placeholder quote with a real one from the client (or write one they can approve).
Add key details like dates, locations, or website links.
Keep it clean and free of jargon.
What to Charge
Beginner: $50 per press release
Intermediate: $75–$100 per release
Advanced: $150+ with distribution or rush delivery
If you complete just 2 press releases a week at $75 each, that’s an extra $600 a month in side income.
Where to Find Clients
Fiverr/Upwork — Tons of “press release writing” gigs exist already. Clients are used to paying for this.
Local businesses — Reach out to small shops, realtors, or startups launching something new.
Facebook groups — Startup and entrepreneur communities are full of people announcing products.
LinkedIn — Search for founders or small business owners and pitch them directly.
Tips to Stand Out
1. Offer quick turnaround — Many clients need press releases fast, sometimes within 24 hours.
2. Show samples — Write a practice press release about a fake product and use it as a portfolio piece.
3. Offer packages — Bundle 3–5 press releases at a discount. Businesses often need more than one.
4. Upsell editing — Offer to proofread and format client-written releases if they already drafted something.
Final Thoughts
Writing press releases with ChatGPT is one of the simplest ways to start freelancing. Businesses need them, they pay well, and you can deliver in under an hour. With a little practice, you can easily turn this into a steady side hustle.
👉 Don’t wait. Create your first press release gig on Fiverr today. Then come back for Part 7, where I’ll show you how to make money writing newsletters with ChatGPT.
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